Ethical principles of using AI

Adopted by the expanded management group 5 May 2025

1. Transparency and openness

Principle: The starting point of using AI is good governance, transparency, and respecting the rights of our customers.

Measures:

  • We communicate clearly how and where AI is utilized in our services.
  • We listen to feedback from stakeholders and utilize it in the development of AI solutions.
  • We follow Keva’s AI Governance Model (AI Governance).

2. Data protection and privacy

Principle: We protect the privacy and personal data, as well as all other confidential information, of all our customers, employers, employees, and pension recipients.

Measures:

  • We ensure that AI does not use or process personal data or other confidential information without appropriate permission.
  • We follow legislation regarding the use of AI and data protection.
  • We have defined the principles for AI use and risk-based approval procedures for systems which utilize AI.

3. Fairness and non-discrimination

Principle: The use of AI must be fair and non-discriminatory.

Measures:

  • We aim to ensure that any AI-generated content is not based on prejudice or discrimination.
  • We conduct frequent checks and evaluations to ensure the impartiality of AI-generated content.

4. Sustainability and responsibility

Principle: Every AI user must remember to remain critical and responsible while using AI.

Measures:

  • Development ideas and solutions are owned for the entirety of their life cycle by the team who utilizes them - from the idea to the end of the solution’s life cycle.
  • We appoint the experts who follow and evaluate the efficacy of AI solutions.
  • We implement proactive measures and plans to correct any potential mistakes or problems.
  • The owner of the AI application in Keva is responsible for its operations and effects.

5. Safety and reliability

Principle: The use of AI must be safe and reliable.

Measures:

  • We aim to ensure that systems which utilize AI are safe and secure from any potential threats.
  • We constantly monitor AI and conduct regular safety checks.

6. Professional development and training

Principle: We develop, train, and encourage our personnel in the use of AI.

Measures:

  • We offer our personnel regular training in the safe use of AI.
  • We encourage our personnel to develop their professional skills and keep abreast the development of AI.
  • We aim also to utilize AI within Keva’s internal operations.